We have found in Mario Gamba a partner in Germany who celebrates Italian cuisine at the highest level with ‘joie de vivre’, lightness and passion. He fits perfectly with our values and his cooking is as straightforward and unfussy as our design.
Culinary themes at Falmec
Cooker hoods have long been part of the basic equipment in the kitchen.
For well-being, they absorb annoying odors from cooking pots and pans. But kitchen scents can also evoke emotions and memories and convey a sense of security. The smell of freshly baked bread, a favorite cake or of baking cookies on special occasions. And the smell of cabbage rolls reminds us of lunches at grandmother's; or grilled dorade evokes the feeling of well-being from the last vacation on the Mediterranean.
This is the basic idea behind the campaign, which links the Italian company with culinary culture for the first time. Inspired by a German hit from the 50s that tells of a special fragrance in the air, Falmec asks opinion leaders, who deal with culinary topics, for a special scent from the kitchen that awakens their emotions.
Photo by Jelena Moro