Falmec at ‘area30’ : innovations attract record demand
Falmec at ‘area30’ : innovations attract record demand. Overwhelmingly positive feedback for Falmec’s new concepts.
The eleventh trade fair for the European kitchen industry "area30" in the world-renowned ‘City of Kitchens’, Löhne was a highly successful event for Falmec with record demand. The focus was on the Elements collection as a ground-breaking innovation with a unique selling point. "Unlike previous years, this time we recorded continuously strong attendance every day. We attribute this overwhelming interest to our new products for 2023, which are breaking completely new ground in the kitchen appliance industry. In addition, we noted significantly increased activity as a result of our new subsidiary from the Netherlands," explains Ahmet Haskic, Head of Marketing and Sales, Falmec Germany.
The highlight was the Elements collection with its three multifunctional designs: Monolith, Shelf and Air Wall. These innovative systems make the cooker hood completely disappear from sight to become part of an elegant modular and multifunctional piece of architecture. In addition, decorative cooker hoods were presented as island, ceiling and recessed solutions, as well as efficient integrated cooking systems and induction hobs.
Falmec is constantly creating new concepts for exclusive design and new products with innovations and in-house developments. The new products for 2023 also excited the international trade audience of furniture retailers, kitchen studios and designers, as well as the media. According to the organisers, more than 12,000 members of the trade visited the show during the six day event, 28 percent more than last year. The influx of visitors started in the morning and continued well into the evening. With visitors from around 50 countries, this B2B event is truly international. As expected, Germany and the Benelux countries made up the largest group of visitors with about 92 percent.