Falmec wins over the area30 audience - 2023 edition
Once again this year, Falmec flew to Löhne in Germany to attend area30, Europe's most important trade fair, now in its twelfth edition and aimed at all kitchen furnishing professionals.
From 16 to 21 September 2023, 12,316 visitors from many European countries (including the main ones Germany, Belgium and the Netherlands) attended the event. Specialist retailers, design and architecture studios, large shops operators and other keyprofessionals came to discover all the latest product innovations from over 140 exhibiting companies.
During the course of the event, Falmec recorded a large number of visitors - at pre- pandemic level - and a growing interest in the brand's innovations. An important part of this success can certainly be attributed to the Elements collection, which rethinks the traditional extraction concept with Shelf, Monolith and Air Wall. In particular Water collection and the new hobs with integrated extraction were well received by the public. The latter together with Elements best represent the concepts of 'invisible technology' and integration, the focus of the 2022 edition of Eurocucina FTK and now a widespread trend.